E-Commerce and Internet
Internet Customer Acquisition Manager
- Job # - 9005
- Salary - $75K plus
- Internet Customer Acquisition Manager – Job Description
The Internet Customer Acquisition Manager will work under the direction of the V.P. of Marketing and in conjunction with all functional areas in the development and execution of online marketing strategies. The position requires experience managing the internet advertising function within a multi-channel environment. This individual will be responsible for providing expert knowledge to measure new customer acquisition, website performance and marketing campaigns. Candidate must understand the structure of website, web marketing, SEO, PPC, shopping portals, affiliates, retargeting and other internet advertising sources and be able to work with the V.P. of Marketing to make recommendations on development initiatives including new customer acquisition, marketing campaigns, SEO/SEM strategy to coordinate with other on-line and off-line initiatives. This position is responsible for reviewing customer acquisition performance using analytics tool and making changes to on-line marketing campaigns on a daily basis, as needed to optimize sales performance and customer acquisition efforts. This position will work under the leadership of the V.P. of Marketing to achieve revenue, cost, customer acquisition, and strategic goals for current and future internet marketing initiatives, as part of an integrated multi-channel direct marketing plan.
A performance driven individual is desired. Salary is structured to include a performance based incentive.
RESPONSIBILITIES
• Manage customer acquisition and execution of online marketing strategies in alignment with direct and retail marketing channels to drive revenue and profitability under leadership and direction of the V.P of Marketing.
• Manage internal and external resources/vendors to meet marketing department program goals, deadlines and revenue/cost goals. Identify and make recommendations for opportunities to increase relevance, increase optimization/conversion, and attract new customers.
• Apply direct marketing principles, industry best practices, and testing discipline to evaluate the effectiveness of customer acquisition marketing campaigns, website landing pages and internet marketing efforts to maximize new customer acquisition with a positive return on investment. This individual will review the results and measure the impact of internet marketing strategies and efforts across the organization, report outcomes and make recommendations to V.P. of Marketing.
• Manage processes required to design, execute and measure on-line marketing and advertising efforts.
• Work with Art and web production teams to coordinate the visual presentation and implementation of advertising and landing pages to execute customer acquisition efforts. Monitor advertising and landing page performance, make recommendations, and execute changes as needed.
• Work with copywriters to direct optimizing web page copy, articles, press releases, blogs and other content required to optimize online keyword rankings. Monitor, measure and manage online keyword rankings.
• Manage an on-line advertising budget to meet overall company customer acquisition, sales and profitability goals.
• Work directly with IT to recommend and communicate necessary web page changes to optimize SEO efforts.
• Collaborate with departments: Marketing, Merchandising, Creative, Retail, Finance, Inventory Planning, Information Technology, Operations and Call Center, to understand the impact of internet marketing initiatives on key functional areas.
REQUIREMENTS:
• 3 years managing and leading internet customer acquisition and advertising function in an integrated multi-channel marketing environment. Direct marketing experience is preferred.
• Bachelor\'s degree required, preferable in marketing, business administration or finance.
• SEO/SEM, PPC and internet advertising experience required. SEO strategy expertise including keyword optimization, webpage content, blogging, link building, articles, press releases, video and UGC required.
• Expertise with content management tools, website tagging, links, website analytics tools and measurements required. Google analytics experience preferred.
• Experience with marketing testing, execution, and results analysis required.
• Proven ability to improve internet ROI, customer acquisition, customer response, retention, and repurchase rates through a variety of marketing on-line efforts.
• Internet and advertising vendor management experience required.
• Experience with direct marketing techniques and on-line best practices required.
• Affiliate program and comparison shopping engine management experience preferred.
• Offline advertising experience a plus.
• Exceptional oral and written communication skills and a demonstrated ability to work cross-functionally to get work completed is a key success factor.
Vice President Online Customer Acquisition
- Job # - 9004
- Salary - OPEN
- POSITION ON HOLD AS OF AUGUST 2011
North Jersey - 15 Minutes from NYC
POSITION SUMMARY
This position is responsible for driving sales and profitability within the online channel by developing, executing and managing e-commerce initiatives and strategies across all brands in the US and Global markets.
A proven track record of leveraging traditional marketing and modeling strategies within a robust e-commerce environment is essential. E-commerce strategies including e-mail marketing, social and affiliate networks, SEM, PPC -- must be tested and exploited to systematically bring new high-potential buyers.
This role is responsible for the management of all customer life cycle strategies including acquisition, retention, engagement and conversion. The VP ONLINE ACQUISITION will collaborate on issues related to online business planning, content strategy and development, SEM, SEO, promotional campaigns and customer service. The position will act as the ‘voice of the customer’ for the e-business experience and will educate and mobilize the company to support and propel the overall e-commerce strategy.
ESSENTIAL DUTIES AND RESPONSIBILITIES
• Develop Web marketing plan in coordination with Customer team, Prospect team and Telesales globally.
• Develop, recommend and execute marketing plan to maximize Web sales; analyze and present results and recommendations to executive team.
• Responsible for marketing content on various sites, including home page, category pages, special offers, etc.
• Ensure alignment of e-commerce strategy and e-mail promotional efforts.
• Lead and coordinate Search Engine Marketing (SEM) Programs to drive traffic and revenue, Display Ads, Affiliate Marketing, re-marketing and e-mail sponsored search promotions (Pay Per Click).
• Work with the Analytics team on A/B and multivariate Testing
• Track Web traffic and use learning to further optimize Web sales conversion.
• Coordinate e-comm strategy alignment by partnering with development team on new Web sites for smaller countries.
• Collaborate with Web development group to improve existing sites with internal IT staff and/or with external partner.
• Manage, collaborate with and coordinate efforts of SEO, SEM and Social Media team members to ensure alignment and success of e-commerce programs
COMPETENCIES
• Some technical expertise and experience working with IT and/or outside providers on Web development.
• Strategic planning skills and the ability to creative execute plans through others to deliver results.
• Significant experience with management, administration, and maintenance of a robust e-commerce engine.
• Familiarity with legal and technical concepts and tools needed to properly manage the e-commerce platform, such as Website traffic analysis; relational database design; privacy laws and practices; SEO; Website Navigation Best Practices and Analytics.
• Ability to energize and lead teams in a collaborative, cross-functional environment.
• Energetic self starter, with a can-do attitude and clear sense of urgency; able to pursue and implement new opportunities.
• Detail oriented with ability to prioritize projects and tasks effectively.
EDUCATIONAL REQUIREMENTS
• BA in business, online marketing or related field or equivalent, MBA preferred.
• Knowledge of one or more foreign languages (i.e. German, French) a plus.
EXPERIENCE
• 5+ years experience in e-commerce managing marketing activities for the e-commerce channel, including content management and SEO, with minimum 7 years business experience.
• 2+ years in a Senior Marketing Management role with revenue accountability, team leadership and proven success growing sales through e-commerce.
• Business to business experience is a plus.
SPECIAL JOB REQUIREMENTS
• Moderate domestic and international travel.
