E-Commerce and Internet
Online Marketing Manager, Customer Acquisition
- Job # - 9032
- Salary - $85,000
- POSITION CURRENTLY ON HOLD
AS OF APRIL 2008
Scope of Position: Ensure all corporate objectives relating to the Online Customer Acquisition channel, such as sales, advertising, net contribution and new customer acquisition, are achieved. Assist the Director, Customer Acquisition with the development of the E-commerce annual budget and track monthly performance against budget. Develop, implement and maintain the online customer acquisition-marketing plan for all the company\'s interactive sites. Analyze results on a timely basis, and adjust future marketing plans and strategies as necessary based on current trends, historical results and corporate objectives.
This is a key position within the Direct Marketing division. The qualified candidate will have complete responsibility for managing all aspects of Affiliate Marketing, Paid Search and Comparison Shopping Engine marketing efforts, as well as identifying other online marketing opportunities. This position will act as the primary liaison between LGI and third party service providers and on-line advertising agencies. Responsible for achieving online customer acquisition channel P&L and customer acquisition goals.
Reports To: Director, Customer Acquisition and will assist with the development of the annual budget.
Must Requirements:
●Undergraduate degree in Marketing, Business or related field
● Minimum three years interactive marketing experience
●Strong organizational skills and attention to detail.
●Strong analytical skills
●Strong PC skills with proficiency in Excel, PowerPoint and database reporting tools
●Demonstrated verbal and written skills and excellent presentation skills.
Director of E-Commerce and On-Line Marketing
- Job # - 9030
- Salary - $120 + bonus
- POSITION FILLED APRIL 2008
A North Carolina marketer is seeking a Director of E-Commerce and On-Line Marketing. This candidate will be responsible for developing and managing this auto aftermarket’s B-to-B and B-to-C on-line marketing strategies. This position will be very strategic and highly-visible as the company’s on-line initiatives continue to grow, in terms of overall sales contribution to the company.
Specific B-to-B on-line initiatives and responsibilities will include:
·Provide marketing leadership and strategic planning for the company’s Online – Orders placed through the company. Online will represent almost 60% of 2007 sales. The site provides dealers with inventory, pricing, and accepts on-line orders. In addition, the site serves as a critical marketing and communication vehicle as a part of the company’s overall customer marketing strategy.
·Develop the creative layout, marketing messages and customer communication delivered through the online channel.
·Manage the the company’s Online Rewards program to build dealer purchases and loyalty to the company.
·Work closely with the Vice President of Sales and Vice President of Interactive Services to enhance transactional websites the company has developed for automobile dealerships. Also, this position will be on the ground-floor to develop strategic plans to provide similar services and support to additional national customers.
·Develop customer marketing strategies to ensure a smooth transition from the existing online business model to the next phase which will include accepting orders on behalf of the company’s dealers from consumers. The Director of E-Commerce will be instrumental in developing the strategies to ensure this new B-to-C channel will build the sales for the company and our dealers.
Specific B-to-C on-line and e-commerce responsibilities will include:
·Provide strategic leadership for the implementation of the B-to-C ecommerce site. This position will develop and continuously improve the strategic plan and business rules for the B-to-C business.
·Tied to the above, this position will be responsible for setting and achieving key e-commerce objectives for the B-to-C business, including website visits, consumer conversion (to purchase), and transaction size.
·Develop the marketing plan necessary to accomplish the above objectives. Tactics may include the use of search engines, automotive forums, internet advertising, on-line gaming, print advertising, and event marketing. This position will be responsible for developing, gaining management approval, and managing the marketing budget for these initiatives.
·Direct all marketing initiatives and processes related to the consumer experience. The Director of E-Commerce and On-Line Marketing will work closely with the Vice President of Interactive Services and outside agency support in this pursuit.
·The Director of E-Commerce and On-Line Marketing will develop and manage the customer marketing strategy, including the existing Certified Dealer Program, necessary to optimize the sales potential of the site and the customer experience tied to the product installation through the company’s existing dealer network.
Other Responsibilities
·Manage the team of High Performance Customer Service Representatives.These CSR’s provide technical and sales information internally to the distribution centers and externally to customers
·Participate in the annual product selection meetings and in regional sales meetings as necessary
·Assist regions and branches in conducting meetings with key accounts
Education & Experience
·College degree required
·Ideal candidate will have at least 4 years of consumer marketing experience, preferably in retail or direct marketing enterprise. Automobile or automotive aftermarket industry experience would be a plus, but is not a requirement for consideration.
·Ideal candidate will have at least 2 years of on-line marketing experience. Strong preference will be given to a candidate with B-to-C e-commerce experience.
·Position will report to the Vice President of Marketing
Director E-Commerce Marketing
- Job # - 9026
- Salary - $120 + Bonus
- POSITION FILLED APRIL 2007
An Ohio B2B catalog is seeking an E-Commerce marketer who will be responsible for E-commerce strategy by effectively planning, budgeting, and executing all phases of the company’s Internet business. Success will be measured by increasing the percentage of the company’s sales and profits generated by E-commerce. The company expects its WEB program to be an important factor in sustaining the company’s overall growth rate at higher than market. Areas of focus will include managing all aspects of the customer experience, driving site traffic and converting it to customers, managing the proactive email program, Internet Merchandising, and the corporate customer Internet program.
Must have: five years of Internet business to business experience preferably with a company that is predominantly catalog oriented,passion for E-commerce, and its future possibilities; entrepreneurial in spirit,experience with online marketing including SEO, PPC, email marketing, WEB advertising, and affiliate programs, has been through an Endeca installation and worked with the software on an ongoing basis and familiar with reporting packages such as Core Metrics or Omniture. Reports to the VP Marketing.
Director E-Commerce Marketing
- Job # - 9025
- Salary - $100 + Bonus
- POSITION FILLED AUGUST 2006
A Minnesota based marketer is seeking an experienced E-Commerce Director who will be accountable for the planning, budgeting, and execution of all phases of the $15-20mm Internet businesses. Responsible for the development and implementation of sales, marketing strategies and operational links. Manages and coordinates internal and external resources such as creative, product development, technology and operations, to achieve business goals.
Basic Function Determines all strategy for the Internet business including site strategy, site management and development, site traffic management, sales and profit management through full understanding of Internet channel, competition, and advertising. Supports the Direct Mail and Catalog channels through coordination and collaboration.
