Marketing / Database Development
List Processing Manager/Director
- Job # - 4134
- Salary - OPEN
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Job Title: List Processing Manager/Director
Education Level: Bachelor’s Degree required
Required Experience: 5+ years experience with at least 2 years experience in a list processing role, preferably within a marketing department. Vendor and/or operations management experience strongly preferred.
About the company:
The company is an independent energy provider that supplies electricity and natural gas to residential and small business customers across six deregulated energy markets including CT, MD, NJ, NY, PA and TX. The company acquires customers through a variety of direct marketing channels and partners with loyalty programs offered by airlines, hotels, trade associations and others to provide customers with rewards, cash-back, and other value-added programs. The company is led by an experienced management team with an outstanding track record in building companies from infancy to the enterprise level.
Position Summary
The company is seeking an extremely talented and ambitious list management professional (List Processing Director) to lead all list processing functions at the company. The List Processing Director will be responsible for managing the relationship with the company\'s external list processing vendor and will evaluate its effectiveness and initiate a Request for Proposal (RFP) to source a new vendor if needed. The List Processing Director will lead the list development and targeting to enable profitable acquisition marketing campaigns across channels including Telemarketing, Direct Mail and Direct Sales. The List Processing Director will set analytical priorities for compiling results data that will enable refined targeting for each subsequent campaign. He or she will ideally have a working knowledge of analytical models and tools to possibly run some analysis independently. This position offers unique experience and exposure to sophisticated direct marketing as the company\'s management team previously founded and ran two of the largest and fastest growing financial service businesses in the United States. The ideal candidate is an intelligent and energetic individual with the ability to function in an unstructured environment while contributing greatly to the growth of the overall business.
Key Responsibilities:
• Day-to-day management of external list processing vendor
• Oversee all list processing efforts to support multi-channel acquisition marketing campaigns
• Provide requirements and ensure vendor adheres to strict campaign timelines
• Manage multiple sources of input data including those from the company\'s 50+ loyalty partners
• Oversee list purchases and additional sources of data
• Analyze campaign data and set strategy for effective prospect targeting to deliver the highest possible ROI
• Compile results into reports as needed for internal business owners as well as senior management
• Design test strategies and ensure valid test vs. control significance
• Lead development of targeting models
• Work with internal Marketing colleagues to jointly set strategies to maximize campaign performance
Minimum Requirements:
• Bachelor’s Degree
• 5+ years of experience, preferably in a marketing-focused organization
• 2+ years of experience in a list processing role
• Demonstrated ability to manage external partners/vendors
• Working knowledge of analytics best practices
• Highly proficient computer skills including MS Word, PowerPoint and Outlook
• Highly proficient in MS Excel including the manipulation of pivot tables (advanced knowledge preferred)
• Working knowledge of MS SQL Server including basic queries
• Ability to handle multiple tasks with strong attention to detail
• Strong results-orientation
• Ability to think creatively and problem-solve
• Demonstrated ability to effectively work with peers
• Excellent oral and written communication skills
• Able to work in fast-paced, self-directed entrepreneurial environment
• Excellent time-management skills
• Effective decision-making, problem resolution and creative thinking skills
• Honest, assertive and systematic
The company offers a competitive base salary and benefits package.
Director Direct Marketing and Advertising
- Job # - 4133
- Salary - OPEN
- Director Direct Marketing and Advertising
Our client is a leading North American distributor of shipping, packaging and
industrial supplies. Founded in 1980, the family-owned business has
experienced continuous growth over the years. Today, they employ over 2,600 bright, career-minded individuals across the U.S., Mexico and Canada. The people are energetic and passionate about what they do. Because of their continued expansion, they seek qualified candidates who share their vision, values and commitment to superior customer service.
POSITION RESPONSIBILITIES
· Direct the daily operations of the company\'s Circulation Department.
· Monitor customer acquisition strategy and house file development,
performance and execution.
· Oversee customer and prospect database development and procedures.
· Oversee and manage capital and operating budgets.
· Analyze business trends, catalog performance, customer files and
product sales.
· Provide analysis and data support for other departments including
Customer Service, Merchandising, Creative and Operations.
· Strategy and execution of online advertising, email and direct mail
campaigns.
· Work with and negotiate contracts with list brokers and sources such
as D&B, Infogroup and Experian.
· Responsible for address hygiene and accuracy in the company\'s Customer
file.
MINIMUM REQUIREMENTS
· Bachelor’s degree in Business, Marketing or related field.
· 7+ years experience with Database Analysis, Catalog Circulation,
Email Marketing and / or Google PPC Advertising in a B-to-B
environment.
· Proficient Microsoft Office skills. AS/400 and Oracle experience a
plus.
· Strong analysis skills are essential.
· Excellent time management and communication skills a must.
BENEFITS
· Complete insurance coverage – medical, dental, vision, life.
· 401(k) with company match.
· Generous paid time off.
· Tuition reimbursement.
· 3 bonus programs.
