Marketing / Database Development
Online Marketing Manager (Cosmetics)
- Job # - 4123
- Salary - Commensurate with Market Value
- POSITION IS ON HOLD AS OF APRIL 2008
Online Marketing Manager Job Description
\\\"COSMETICS OR HEALTH AND BEAUTY AIDS ONLINE EXPERIENCE AN ABSOLUTE MUST\\\"!
Position: Online Marketing Manager
Reports to: Director of E-commerce
Salary: Commensurate with Market Value
Atlanta based Cosmetics and Beauty Direct Marketer is seeking an Online Marketing Manager to manage specific online marketing programs – including paid search, natural search, e-mail and affiliate marketing – for its Health & Beauty brands.
Health & Beauty Products Paid Search
The Online Marketing Manager will need to direct the overall strategy of the paid search marketing program, and manage over 100,000 keywords for multiple health & beauty brands on the three major search engines: Google, Yahoo and MSN. Day-to-day management includes:
• Bid updates
• Adding new keywords
• Reviewing messaging/ making changes where needed
• Reviewing landing pages/ making changes where needed
• Landing page QA where needed
Health & Beauty Products E-Mail Program
The Online Marketing Manager will need to direct the strategy of the e-mail programs for the Health & Beauty Products brands. In addition, the Online Marketing Manager will need to write up the Creative Briefs, make content and design recommendations, work with the executive team on the approval process, and QA the final emails that come through. Each brand will have a minimum of two emails per week.
Health & Beauty Products Natural Search
The Online Marketing Manager will need to optimize the content on the current web sites, as well as write the title tags, meta description and meta keywords for all new pages. In addition, the Online Marketing Manager will need to oversee a copywriter responsible for writing and posting specific content pages on each brand.
Health & Beauty Products Affiliate Marketing Program
The Online Marketing Manager will need to direct the strategy of the affiliate marketing programs for all web sites, and manage Performics on a day-to-day basis. The Online Marketing Manager will work with the executive team to make recommendations on exclusive affiliate promotions and other ways to boost affiliate traffic.
Health & Beauty Products Site Usability & Updates
The Online Marketing Manager will be responsible for helping to direct redesign efforts and for making best practice recommendations for all ecommerce web sites. This may include:
• Competitive analysis reports
• Overall site look and feel update recommendations
• Overall site structure updates to increase conversion rate
Reporting
The Online Marketing Manager will be responsible for turning over daily, weekly and monthly reports on all marketing programs and Web site activities, and making recommendations and long-term strategies based on this data.
Requirements:
• Bachelor’s degree in Marketing, Business, English, or related field.
• 4+ years of experience managing online marketing programs.
The company is an innovator in the creation and management of consumer lifestyle brands with a business offering focused on three core sectors: Health and Beauty, Gourmet Foods (featuring gourmet food items and large-scale perishable shipping) and Consumer Direct (home decor/special interests catalogs). The company has 350 employees in North America.
Database Marketing Director (B2B)
- Job # - 4121
- Salary - $120,000 plus bonus incentive
- THIS POSITION HAS BEEN FILLED AS OF AUGUST 2008.
Database Marketing Director - Cincinnati based position with a $175 million B2B direct marketer is a division of a multi billion dollar international B2B direct marketing company.
Description
This position is responsible for the marketing database, contact strategy, marketing analysis, and pagination for an international business-to-business seller of products to the food service, food retail and retail industries.
The department interacts with and supports key departments including merchandising, advertising / production, sales development, sales operations, and international offices. Customer contact vehicles include two catalog titles, supplemental catalogs, transactional websites, e-mail, inbound and outbound telesales, and other print devices.
The position is responsible for a staff and reports to the marketing vice-president.
Job Responsibilities
1. Manage the departmental staff consistent with annual goals and the company’s personnel management philosophy.
2. Responsible for the company’s total contact strategy for all contact vehicles including print, e-mail and telesales.
3. Plan, coordinate and execute the company’s print contact strategy to support growth goals at both business unit and company levels. This includes managing the house file, external list rentals, merge / purge, and coordination with external vendors.
4. Provide support for the company’s e-mail program as well as outbound and inbound telesales including data, testing and analysis.
5. Devise, conduct and analyze marketing testing strategies.
6. Responsible for setting, tracking and meeting the circulation budget and departmental budget consistent with company sales and cost growth goals.
7. File monthly and yearly reports to ownership regarding performance in key marketing metrics. Work with company management to understand the business implications of these reports.
8. File monthly and ad hoc reports to company management on marketing performance. Work with company management to understand the business implications of these reports.
9. Support and coordinate contact strategy, mailings, reporting and the marketing database for both Canadian and overseas business extensions.
10. Working with I.S. and sales, keep the marketing database structures up-to-date and the data clean. Make improvements and modifications as needed to react to changing business situations.
11. Communicate and coordinate with other key company departments.
12. Responsible for print and web catalog pagination. Coordinate with merchandising and advertising / production to schedule and complete work. Responsible for pagination input on the company’s content management system.
13. Provide square inch and other merchandising analysis to support decision-making in the merchandising department.
14. Provide support for business planning and financial modeling for new business opportunities as well as analysis of past results including LTV analysis.
Qualifications
• Five years (+) of business-to-business circulation and database management experience
• A strategic orientation with a proven background in strategic thinking
• Experience with a large catalog and assortment
• Experience in a multi-title and multi-channel environment including a sales force
• Demonstrated management skills and an ability to work cross functionally
• Degree in business or analytics and / or a M.B.A.
• Excellent written and verbal communication skills
• Experience with the robust use of a content management system
• Experience with strategic planning and financial modeling
• Good analytical and quantitative skills
• Database design, structure and operations experience
Online Marketing Manager, Customer Acquisition
- Job # - 4120
- Salary - $85,000
- POSITION ON HOLD AS APRIL 2008
A Pennsylvania cataloger is seeking a candidate to ensure all corporate objectives relating to the Online Customer Acquisition channel, such as sales, advertising, net contribution and new customer acquisition, are achieved. Assist the Director, Customer Acquisition with the development of the E-commerce annual budget and track monthly performance against budget. Develop, implement and maintain the online customer acquisition-marketing plan for all the company\'s interactive sites. Analyze results on a timely basis, and adjust future marketing plans and strategies as necessary based on current trends, historical results and corporate objectives.
This is a key position within the Direct Marketing division. The qualified candidate will have complete responsibility for managing all aspects of Affiliate Marketing, Paid Search and Comparison Shopping Engine marketing efforts, as well as identifying other online marketing opportunities. This position will act as the primary liaison between LGI and third party service providers and on-line advertising agencies. Responsible for achieving online customer acquisition channel P&L and customer acquisition goals.
Reports To: Director, Customer Acquisition and will assist with the development of the annual budget.
Must Requirements:
●Undergraduate degree in Marketing, Business or related field
● Minimum three years interactive marketing experience
●Strong organizational skills and attention to detail.
●Strong analytical skills
●Strong PC skills with proficiency in Excel, PowerPoint and database reporting tools
●Demonstrated verbal and written skills and excellent presentation skills.
Sr. Circulation Manager
- Job # - 4101
- Salary - Open
- A Chicagoland B to B cataloger and a nationwide leading direct distributor of packaging and industrial supplies, is currently recruiting for a Circulation Manager. This position responsibilities are: To assist in the preparation and development of mailing / circulation plans, Analyze and recommend ways to improve catalog response, Help manage list brokerage, compiled lists, and work with service bureaus. 3 - 5 years experience in a circulation or direct-marketing environment.
Experience with database query tools, (Access, Oracle Discoverer, Cognos etc.)Excellent written and verbal communication skills. Strong time management skills with the ability to thrive in a fast-paced environment. Bachelor\\\'s degree required, MBA preferred. Reports to Director of Circulation.
