Director Ecommerce

• Job # - 5001
• Salary - OPEN
  
• Director Ecommerce
  
  Position Description
  
  Scope of Position:
  
  Responsible for overall sales of the Ecommerce channel with direct responsibility for product assortment and merchandise presentation, product promotion, website design (overall look and feel of the site) and usability best practices (Customer Experience). The Director of Ecommerce works with the heads of Merchandising, Marketing, Merchandise Planning, Creative, IT and Operations to develop and execute a best-in-class website consistent with the company\'s brand strategy and overall standards of customer service.
  
  Responsibilities:
  
  Responsible for the overall sales of the Ecommerce Channel as well as the “look and feel” of the site.
  
  Develop and refine a detailed merchandising plan for the Ecommerce Channel, including: selection of products, development of home page “events”, development of email “events”, direction of landing/category/sub-category pages as well as site hierarchy.
  
  Develop and execute Internet promotional programs by leveraging the Customer Experience Data. Work with Interactive Marketing Manager in analyzing the results and modify future promotional activities to maximize channel sales and profitability.
  
  Work with Merchandise Planning to develop a detailed SKU level forecast by month for all merchandise sold on the site. Analyze merchandise sell- through and inventory investment to maximize gross margin.
  
  Work with merchandise leaders on channel harmonization & pricing (regular and clearance prices) of all merchandise to ensure consistency.
  
  Establish the brand direction for message and brand content through working with the Marketing and Merchandise Leaders.
  
  Develop and maintain a familiarity with shopping on the Internet and the actions and initiatives of our competitors and others in the marketplace.
  
  Optimize the online customer experience by gathering requirements from internal clients, defining, prioritizing and managing new site and site administration features and functionality while integrating the web site into multi-channel promotions, and maintaining overall site usability.
  
  Work with the merchandise managers and other stakeholders to develop business case for web enhancements and lead the creation of project design briefs that translate business and functional requirements into project deliverables.
  
  Work with IT to define and develop scopes, schedules and review processes for individual projects
  
  Identify necessary resources and coordinate the work of designers and copywriters and content provider(s) to ensure that projects are completed according to specifications and on schedule and communicate progress, status, issues, and resolutions to key stakeholders and management.
  
  Manage site content administration function
  
  Contribute to the development of the Internet Channel strategy. Keeps the group abreast of developing technologies and innovative ideas.
  
  Identify and champion opportunities to build and leverage best practices across multiple web sites
  
  Analyze site usage reporting, customer feedback, marketing and competitive research to inform and improve site experience and performance.
  
  Enhance websites with new ideas/pages/modules to meet business goals, or solve uncovered usability issues
  
  Serve as creative strategy lead by defining, approving and enforcing the web site’s creative look & feel, content, photography, copywriting, information architecture, navigation and best practices standards.
  
  
  Requirements
  
  1. Minimum five years experience in an on-line environment
  2. Demonstrated ability to analyze and interpret data and make appropriate decisions to maximize sales and profitability in a direct to consumer merchandising environment.
  3. Ability to handle multiple projects and priorities concurrently
  4. Solid understanding of Internet infrastructure and design of web services
  5. Must be able to work and communicate effectively with business and technical people at all levels of the company
  6. Ability to get things done through existing production processes, as well as the initiative to help establish new processes and improve existing ones as needed, to improve efficiencies.
  7. Strong communication and organizational skills
  8. Experience with product forecasting, retail math, and desktop analytical applications (Excel, Access).
  9. PC/Mac literate; familiar with and enthusiastic about the Internet
  10. Strong interpersonal skills and history of success in a team environment.
  11. Undergraduate degree with the concentration in business, marketing or economics.
  
  Preferred Requirements:
  
  1. Familiarity with company\'s existing systems.
  2. Experience within the fashion industry.
  3. Literate and experienced in all phases of web-site design, development and management.